Module 2: Search Engine Optimization

Welcome to Module 2! In this module, you’ll learn how to make your art more discoverable online by understanding and applying the core principles of Search Engine Optimization (SEO). You’ll get a clear picture of how search engines work, the types of keywords that attract the right audience, and how to structure your website for success. But before diving into hands-on work, you’ll begin by exploring marketing theory and strategy to understand the "why" behind every step. What You’ll Do in Module 2 1. Join the Module- Click the Join Now button below to officially begin Module 2. 2. Complete the Survey- After joining, you’ll take a short survey to evaluate your current understanding of SEO and your goals for this module. 3. Listen to the Lecture- You’ll start by listening to my lecture, where I’ll explain critical marketing theory that sets the foundation for understanding SEO. This is your time to soak it all in—no workbook or notes yet! 4. Wait for Workbook Instructions- Although the workbook is an essential part of this module, don’t open it until I prompt you. I’ll guide you step-by-step when the time comes to use specific pages. This step-by-step approach ensures you fully understand the "why" before jumping into the "how." Follow my lead, and by the end of Module 2, you’ll be ready to confidently optimize your website for search engines. Click Join Now to begin!