There is no marketing art education out there...
That’s why I’m testing Artist's Launch Academy with 8 artists and recording the entire process.
Why I chose to test this before launching
I’ve worked with artists one-on-one for years — building websites, planning launches, coaching SEO, and writing marketing strategies that work.
But teaching those same systems in a step-by-step curriculum?
That was uncharted territory.
When I first created Artist’s Launch Academy, I didn’t want the first version anyone saw to be a guess. I wanted to be sure it actually worked — for real artists, in real life.
So I ran a pilot program. My formal education is through data analysis and research and I used those learned skills to help do the research I need for this academy.
I wanted quantitative and qualitative data so when I was ready to make the public facing I would be able to make actionable changes.
Since December 1, 2024, I've worked closely with 8 artists. I chose them specifically to be the perfect sample of the artists that I am trying to help with this education.
It’s not an easy program. As one pilot artist, Linda, put it, “This is a master's level course.” It’s intensive.
It’s demanding.
And because of their feedback, I am able to make the perfect marketing education for artists.
What’s coming isn’t a perfect system from day one — it’s a system that’s been lived in, tested, and evolved through partnership.
That’s what makes this different.
This isn’t a course I’m pushing.
It’s a well round education that comes right after art school or whenever you are feeling like selling your art professionally.
Like every good experiment, you need a series of questions to answer....here are the questions I am answering in the pilot program of Artist's Launch Academy
Can artists create a marketing system they’ll actually stick to?
Would teaching artists to be DIY marketers be helpful to artists who are in the first 5 years of their art careers?
Does SEO coaching work when it’s artist-specific?
Can strategic quarterly planning replace burnout and “posting randomly?”
Can artists create a website that is not only user friendly but also leads to organic searches using SEO tactics?
Does having a website, email list, social media and active website lead to more sales than just advertising on social media?
