Making Edits to Module 1 with data from Pilot Program

It has been an embarrassingly long time since I’ve written a blog post.

Which is especially funny because I’m the one constantly telling artists, “Blogging helps your SEO,” “Blogging builds connection,” “Blogging is how people discover you long after social media forgets you.”

And yet here I am, showing up with the energy of someone dusting off a diary they abandoned three seasons ago.

But today felt like a good day to come back.

I spent most of the morning teaching and refining pieces of Module 1 from the Artist’s Launch Academy, and it reminded me of how much I love taking messy thoughts and turning them into something clear.

Something helpful. Something someone else can use to move forward.

It also reminded me that I owe you a little window into what’s happening behind the scenes.

So here’s what we did today:

We built out an entire section on sales funnels.

I know, very glamorous.

But honestly, it was one of those sessions where everything clicked. Artists are so often told, “You need a funnel,” and then left with a triangle graphic and zero context. Today I rewrote that section so it sounds like something an artist could actually use.

We broke funnels into four pieces (Awareness, Engagement, Offer, and Follow Through) in language that doesn’t make your eyes glaze over. And suddenly, everything made sense. It felt good, watching something confusing become useful.

I gave Alex Chavez (our fictional artist) more structure.

Alex is becoming a real person in my head. I can picture her in her New York studio, paints everywhere, bee-spectrum colors drying on the palette she keeps swearing she’ll wash “tomorrow.”

She helped us think through how real artists move through marketing tasks. Having her as a character makes everything feel grounded. It’s less “Here’s the strategy” and more “Here’s what Alex did, and here’s how you might approach it too.”

And somewhere in the middle of all that… I realized I missed writing like this.

Not “writing for instruction,” not “writing for SEO,” but writing like a human being who’s making something and wants to talk about it.

So, here I am. Writing again.

Not because I’m “supposed to,” but because I needed to come back to this space. I needed the reminder that connection happens in small, consistent moments — not just when you have a polished, finished thing to show.

I’ll try not to disappear again for quite this long. But even if I do, know this: I’m always building something for you. And sometimes the best way to teach is to sit down, breathe, and write it all out.

I am getting back to the edits now, but if you haven't seen the $500 credit then sign yourself up....