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About Your Instructor–
Kasi Drummer

I am building Artist’s Launch Academy with artists in mind

You know that feeling when life leads you somewhere you never expected, but you realize you’re exactly where you need to be?

That’s my story.

I’m Kasi – founder of J&K Online Development and the creator of Artist’s Launch Academy. But before I was teaching SEO and website design to artists, I was just like you – figuring things out one creative step at a time

A Journey Rooted in Art

I grew up in a family of 6. My older sister was my idol. She’s the reason I broke my arm in second grade – I wanted to be as cool as her, I wanted to jump the hill with the dirt bike and ran into a fence instead.

 

Watching her create art filled me with admiration. Even now, she sends me sketches of her latest work, and I’m still just as inspired​ and in awe of how talented she is.

But I didn’t think art was my path. I thought I was meant for medicine. I was three classes away from earning a degree in Evolutionary Medicine when COVID changed everything. That’s when I picked up web design – first as a hobby, then as a career​.

In 2020, I launched J&K Online Development. I built websites for businesses, but I didn’t feel that spark... not until my first artist client in 2024. That’s when it all clicked. I realized artists needed more – they needed someone who understood how to market their art in a way that felt authentic​.

How We Got Here: A Timeline

2020
J&K Online Development was founded

I started building websites for businesses like auto shops and welding companies. 

2022
Move into the mental health field

I started gaining more and more website and SEO clients from therapists and counselors. 

I do love mental health and so this was pretty fun for awhile.

Feb 2024
First artist client sparks the idea for Artist’s Launch Academy

I got a referral from the founder of a non-profit that helped me through college and that I am now a sitting chair member for marketing for help with an artist friend.

She wanted a social media manager and that lead me through realizing there's no marketing education for artists.

March 2024
Began market research

I spoke with over 100 artists about their experience with marketing, from formal taught to self taught artists, the answer is the same: N/A.

December 2024
Pilot phase launched with 8 artists from diverse backgrounds

I am a scientist at heart and I wanted to ensure that this first of it's kind marketing education for artists needed actual artists to go through it to make it PERFECT!

I chose a sample size of artists that represented a diverse set of artists with different backgrounds and amount of years selling their art.

Artist's Launch Academy Is Born

I created Artist’s Launch Academy because artists deserve tools that go beyond “just post on social media.” My sister’s art career, and the hundreds of conversations I’ve had with artists, showed me the gaps in art education. There’s a world of marketing knowledge that no one is teaching – not in art schools, not in workshops.

This academy is for the artists who want to learn the ins and outs of websites, email marketing, and SEO – the behind-the-scenes tools that build sustainable careers. It’s for those who love their craft but feel lost when it comes to selling it.

The Why Behind It All

I’m not just building this for you – I’m building it for my sister. One day, this academy will be hers to help support her art. That same love and intention I put into her journey, I’m putting into yours​.

I see the hustle. I know the self-doubt. But I also know what happens when artists have the right resources – they thrive.

Currently we are in the research phase right before the public launch, sign up for my newsletter to follow the progress of the 8 artists from Dec 1 to mid March 2025.

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