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Enroll Now to the first complete online art marketing education of it's kind!
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Marketing education built for visual artists
You learned how to create art.
Now learn how to market it.
The picture is the artists who helped me structure my curriculum in my pilot program for the core curriculum of this academy.
There are many opportunities for artists to learn within Artist's Launch Academy. It is an online practical marketing school for visual artists. Whether you want to solve one problem at a time (MicroLabs) or you want to learn marketing and create a complete marketing system over a span of 9 months (Core Curriculum), I have everything you need to learn to sell your art more effectively.
Before you start
You will fail if you build your entire art marketing system all at once.
Artists are so concerned about getting everything complete right now. I understand why. You want to make money, and it feels like the answer is to have every piece finished by the end of the month: the website, the shop, the email list, the campaigns, the offers, all of it, immediately.
Here's what actually happens when you build it that way. You make a hundred untested guesses at the same time, and often times your business model will break immediately. Worse, you won't know which part broke it. You'll have no way to tell whether the problem was the offer, the price, the audience, the page, or the timing, because you launched all of them together.
Good businesses don't work that way. They create one offer and run it and see how it works. You need to take one small chunk of your business and try it out before you move on. One offer. One campaign. One page. Run it, watch what really happens, learn something true about your own collectors, and build the next piece on top of what you now know instead of what you hoped.
So take your time and slow down,
create a deliberate business.
That's the whole design principle behind this school. Not a slower version of the same advice. A deliberately paced education where every piece you build has already been tested by the piece before it.
Two ways I am offering artists to create more productive businesses
I want to make my entire business
If you want to build your entire marketing system properly (researched, planned, and connected) that's what the Core Curriculum is for.
It takes about a year, with deliberate breaks built into the schedule. I'm telling you that up front, not to deter you, but because a real build takes real time and you deserve an honest number.
I want to solve one problem at a time
If you have room for one problem a week, or one a month, MicroLabs are built for exactly that.
They're also here for artists who can't afford the Core Curriculum yet. They don't replace it. They help you make money and build real pieces of your business while you get ready for it.
The research lab side of the school
Built with artists. Tested with artists.
Continuously improved with artists.
This curriculum wasn't written from opinion.
It came from research, a real pilot cohort, and Kasi building and testing art marketing systems herself. It keeps evolving as students use it.
100+
artists helped shape this academy before writing a single lesson
18+
months of researching and planning for this academy
10
artists in the pilot program to test my education
About the Instructor of Artist's Launch Academy, Kasi Drummer
This academy was built and backed by research
My undergraduate degree is in evolutionary medicine, a field that requires a considerable amount of research.
Now I'm an art marketing specialist, website designer, and SEO specialist, and I run Built by Kasi, where building marketing systems for artists is my actual job.
This art marketing school is that same work, turned into an education so it isn't limited to the artists who can hire me.
I didn't write this from opinion. It came out of research with more than 100 artists, nearly two years of development, and a pilot cohort who tested every module and made me rebuild the parts that didn't hold up.
Classroom resources
The classroom doesn't end with the curriculum
My blog is ongoing marketing education: SEO, email, social media, websites, collectors, and campaigns, published free.
