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Enroll Now to the first complete online art marketing education of it's kind!
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I built the eight module version first.
It didn't work.
Here's what happened.
Two years of building. Ten artists. The module they all stopped at, and what I did about it.
What actually happened
This is not a rebrand.
I tested the thing I built and it failed, and the failure is worth more to you than the course was.
Two years
I built the whole thing
Eight modules, a full workbook, a filmed lesson for every piece. It was thorough and it was accurate.
The pilot
They stopped at module 4
Ten artists applied, showed up, and did the work. Almost none of them reached the end of module four.
My conclusion
I created something not needed
They have jobs, studios and a life. I handed them a master's degree when they came in asking for an answer.
So I took it apart
Every lesson in that curriculum is now a MicroLab. That is the entire product. There is no big version hiding behind it and no upsell at the end of it.
One problem
Not a topic, not a module. A specific thing that is wrong in your business right now, named in the words you would use.
Under an hour
If it will not fit in an hour it becomes two labs. That rule is not negotiable, and it is the rule the old academy broke.
You don't watch it
There is a lecture and a printable worksheet, and you work through them together. Nothing is left as homework you will never do.
You finish holding something
An email sent. A page published. An offer ready to sell. A list of collectors with a message already in their inbox.
No order
It is a library, not a course. You take the one that matches today, put it into your business, and come back when the next thing breaks.
So what is it like being an art marketing student using the MicroLabs to grow your art business?
20 Minutes
lecture
40 Minutes
worksheet and working on your own business
One sitting. You start with a problem and end with it handled.
The lecture is short on purpose. You did not come here to be lectured at, you came to fix something, and twenty minutes is about as much new thinking as anyone holds before it starts sliding off.
Then the video goes away and you pick up a pen. The rest of the hour is a worksheet, and it is not a quiz. Every question on it is a question about your business, and when you reach the last one, the thing you came in for is done.
The old academy had lectures and workbooks too.
What it never had was an hour where the loop closed.
Why the hour is shaped this way
Everything sits under four problems
Pick the sentence you have said out loud in the last month. These are not categories I invented. They are sentences artists said to me.
1
"I need to make money."
You need business activity and income, sooner than a long education plan allows.
7 labs planned
2
"People aren't finding my art."
The work is good. Almost nobody is seeing it.
5 labs planned
3
"People see it, but they don't buy."
Views, followers, maybe traffic. None of it turns into a sale or even a signup.
4 labs planned
4
"I'm marketing, but it's a mess."
You're doing plenty of things. They're scattered, reactive and impossible to keep up.
7 labs planned
What does this art marketing education cost?
This is the best part, you will not find anything in this education that is over $15. I wanted to price these chunks of the old academy to be at most cost the price of an average lunch.
$10
on microlab
Buy the one you need
Yours to keep. The lecture, the printable worksheet, the action steps.
Best if you're solving one problem a month.
$15
a month
All of them, plus every new one
The whole library as it grows, including the new lab published every Tuesday.
Best if you're solving two or more a month.
The honest math: two labs cost twenty dollars, and the membership is fifteen. So if you know you will only get to one problem this month, buy the single lab. Do not subscribe to something you will not use. I would rather you come back than feel taken.
How do I chose which MicroLab I record every week?
A new lab every Tuesday. Rolled for on Sunday.
Every Sunday I roll dice to decide what gets built. A d4 picks the problem, then a second die picks the lab inside it. It keeps me honest, it stops me only building in an order that is only solving one problem.
And you can also chose which MicroLabs that I record, look through the curriculum and see which MicroLabs would help you the most right now and fill out the form below.
Every Sunday, I send an email to my waitlist to let everyone know what will be available Tuesday. Sometimes I might ask for some feedback.
Artist's Launch Academy is constantly updated with new MicroLabs every Tuesday
What MicroLabs Are Currenly available?
I am not going to tell you that I have the curriculum complete and it never will be complete. First, I have to break up all my education into one hour segments and I have to rewrite and record everything. Second, art marketing and business management is always going to need to be updated. The more I work with artists the more I see opportunities for furthering our education.
Create Your First Entry Offer
$10.00 or MicroLabs Subscription
Classroom resources
The classroom doesn't end with the curriculum
My blog is ongoing marketing education: SEO, email, social media, websites, collectors, and campaigns, published free.
You shouldn't trust me yet.
You have been sold enough by people who have never had to sell a painting, and a page telling you it is different is exactly what all of them said. So don't trust me. Watch the Orientation for the MicroLabs. It's available for anyone to view.
After that, you can decide if you want to move onto the Starting Point MicroLab.