.png)
Enroll Now to the first complete online art marketing education of it's kind!
.png)
You can create art on your own.
Now learn how to market it together.
Artist's Launch Academy is a practical marketing school for visual artists. Whether you're starting with the Instagram account you already have or you've created your website, there's a class here that is for any visual artist at any point in their art business.
Start where you are in your art business stage
You don't have to build everything at once
Art marketing infrastructure gets built the same way a body of artwork gets built: deliberately, one piece at a time. Here's the path through the Academy.
01
Social Media
Most Artist Already Have This!
You're creating and sharing your work. That's your first marketing channel, and everything in this school builds on it. Nothing here asks you to abandon it.
02
One skill, one small build, one class at a time.
Compact, affordable art marketing classes starting around $10 (or purchase the MircoLabs Subscription for only $15 a month for full access of all MicroLabs), you will learn one marketing concept and build one real piece of your foundation before the class ends.
03
Research, build, and connect the whole system.
The comprehensive four-module curriculum. You research your collectors and keywords, plan your offers and campaigns, then build a live website, shop, blog, and email system that work together.
04
Apply, refine, measure, and grow.
Once your system is running, work with Kasi directly through Built by Kasi coaching to improve your system with SEO guidance, marketing strategy, and the decisions that come with a growing art business.
This is an art marketing school, so let's place you in the right class
Where are you in your current art marketing journey?
Three honest descriptions. Pick the one that sounds like your art business today.
MicroLabs for Art Marketing
Build One Piece of Your Art Marketing Strategy At A Time
A MicroLab is a single, focused marketing class. You learn one concept, build one real piece of your business during the session, understand why it matters, and leave knowing your next logical step. Most start around $10, our you can pay $15 per month for full access of the MicroLabs, cancel anytime.
New MicroLabs lands every Tuesday!
MicroLab 01 | Your Artist Business Starting Point
$10.00 or MicroLabs Subscription
How I created the solution for the art marketing education gap within my Core Curriculum?
I created the first complete art marketing education!
Artist's Launch Academy core curriculum is a 4-module, step-by-step marketing education built exclusively for visual artists in their first five years of selling professionally. Grounded in real data. Designed for real life. It takes approximately 85 hours to complete.
✓ ADHD-friendly structure (designed specifically for artists based on nearly 2 years of research)
✓ One website template that you will build as your art business website
✓ Community access with fellow founding students
✓ Workbook sold separately from tuition
Module 1
Art Marketing Foundations
This is a theory module about marketing systems, goals associated with creating marketing plans utilizing social media, website, search engine optimization, blog, email marketing and in person events. I will also teach you about creating a sales system that helps you meet your goals.
This module is notes and workbook heavy. You will use my fictional artist to create a marketing system before you even work on your own art business.
I found this to be the best way to teach this complex system for my students.
Module 2
Art Search Engine Optimization
This is another theory module. Search Engine Optimization and Generative Search Optimization is a marketing channel that builds organic traffic over time. It is the least saturated marketing channel for artists and the most used marketing channel that collectors are on.
This is my specialty so I dedicated a full module around it. This is another heavy note and workbook module.
Module 3
Art Marketing Research
This is the first module where you are actively building your marketing system. I will walk you through your workbook and how to fill it out.
We start with all your research you need to create a website, email marketing and sales system. You will set goals, create marketing systems, research about how to optimize your website template, and learn more about your collectors.
Module 4
Creating art websites and art campaigns
Within the workbook, you will find a laminated checklist for on page SEO. Within the lecture, I will walk you through the website design platform Wix Studio where you will be building your website. You will pick a website template from my catalog or another template on the market. After that, we will built your website with core pages, a landing page for your entry offer, online shop and blog post.
After you launch your website, you will implement two marketing plans: your launch campaign and your entry offer campaign.
The research lab side of the school
Built with artists. Tested with artists.
Continuously improved with artists.
This curriculum wasn't written from opinion.
It came from research, a real pilot cohort, and Kasi building and testing art marketing systems herself. It keeps evolving as students use it.
100+
artists helped shape this academy before writing a single lesson
18+
months of researching and planning for this academy
10
artists in the pilot program to test my education
About the Instructor of Artist's Launch Academy, Kasi Drummer
This academy was built and backed by research
My undergraduate degree is in evolutionary medicine, a field that requires a considerable amount of research. I plan to continue my education into my Master's after the academy is launched in evolutionary oncology. I have many certificates subjects like, project planning, Google SEO, Wix Studio Expert Website Designer, ActiveCampaign Email Marketing and SEMRush SEO Specialist.
I love research and I loved every part of the creation of this academy. Every ounce of my education was leading to making this academy!
Classroom resources
The classroom doesn't end with the curriculum
My blog is ongoing marketing education: SEO, email, social media, websites, collectors, and campaigns, published free.
